Blog

Marketing is a still like a relay race When I started my career writing radio commercials, the marketing world felt much more compartmentalized. Roles were narrow, specialized, and clear. Today, a marketing professional is expected to be a Swiss Army knife, balancing everything from data analytics to creative execution. Throughout my journey - from the fast-paced beauty industry and the rugged demands of the hardware world to the structured world of academia, I’ve watched the

Communication is the bridge between two internal worlds, yet we often forget that the bridge is only as strong as its clarity. We frequently fall into the trap of assuming that because a thought is crystal clear in our own minds, it must be equally transparent to the listener. This disconnect is where friction begins. When we fail to communicate with precision, we inadvertently build layers of complexity and frustration that stall progress in business and erode trust in perso

I remember driving down the highway in southeastern Saskatchewan and passing this scene in the field. Naturally, we turned around to get a closer look and to snap a picture! This image could be a very worthy subject for some creative writing lessons. Can you imagine the stories? I have done photo shoots where I'll designate a certain town, scenic view, or architectural spot. I've anticipated what I might find there and already be visualizing some shots in my head. But without

It's all in the details. One of my favorite things to do is transform photos into 'other' versions of the original. Whether it be just applying a few filters, or flexing a complete transformation into an abstract image...I sure do love putting time into photo editing in these ways. Before I changed this image, it was a typical shot of two kids by the water. Nothing really stood out to me in the image. But when I removed details, somehow it drew me in and evoked a new sense

I was reminded of what it was like in 2019 in Red Deer, Alberta. Yes, it was extremely cold for a couple weeks...but there was something much bigger than that which dominated every conversation. The 2019 Winter games. This was before the dreaded covid descended on our life. During these ceremonies I was enthralled with the crowds, the sounds, the colors. It was an exceptional time to be an athlete, and to be a volunteer.