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The Leadership Value of Community in Communications Roles
Over the past few years, I’ve marked several professional transitions — roles completed, teams reshaped, organizations evolving. With each post, I found myself reflecting not just on the work accomplished, but on the relationships that made that work meaningful. In communications and customer-facing roles, community is not a soft benefit. It is infrastructure. When your role revolves around messaging, brand voice, customer experience, or service delivery, you operate at the i
doreenbelliveau
Feb 183 min read


Gallop Towards Your Goals: Embracing Uncertainty While Moving Forward
I captured this image while heading down highway 2 between Edmonton and Red Deer. (I wasn't driving) At a high point on the west bank, this horse was just galloping along, outside the fence. I hoped it would stay here and not come down close to the road. It was a beautiful little moment. Embracing the Unknown: The Feeling of Uncertainty There's a weight to being in between. A feeling of temporary. Ambiguity. There's pressure to define the now, and I don't have the clear a
doreenbelliveau
Feb 182 min read


Mugs and greeting cards = < the human quotient
I realized recently that there was a pattern with some objects I was keeping. I have been collecting mugs from placed I’ve worked at. Like a momento, so I’d never forget where I’ve been. And then the cards…birthday, Christmas, sympathy, thank you. I’ve been keeping a trove of them. Why? So I wouldn’t lose that memory? But the reality is obvious: these things are a connection to the past, possibly a "clinging" to the past. If the mugs are hidden away at the back of a cupboard,
doreenbelliveau
Feb 32 min read


The One Constant in a Shifting Marketing Landscape: Why Relationships Are the Ultimate Currency
Marketing is a still like a relay race When I started my career writing radio commercials, the marketing world felt much more compartmentalized. Roles were narrow, specialized, and clear. Today, a marketing professional is expected to be a Swiss Army knife, balancing everything from data analytics to creative execution. Throughout my journey - from the fast-paced beauty industry and the rugged demands of the hardware world to the structured world of academia, I’ve watched the
doreenbelliveau
Jan 123 min read


Clear is kind
Communication is the bridge between two internal worlds, yet we often forget that the bridge is only as strong as its clarity. We frequently fall into the trap of assuming that because a thought is crystal clear in our own minds, it must be equally transparent to the listener. This disconnect is where friction begins. When we fail to communicate with precision, we inadvertently build layers of complexity and frustration that stall progress in business and erode trust in perso
doreenbelliveau
Jan 102 min read


Creativity can appear out of nowhere
I remember driving down the highway in southeastern Saskatchewan and passing this scene in the field. Naturally, we turned around to get a closer look and to snap a picture! This image could be a very worthy subject for some creative writing lessons. Can you imagine the stories? I have done photo shoots where I'll designate a certain town, scenic view, or architectural spot. I've anticipated what I might find there and already be visualizing some shots in my head. But without
doreenbelliveau
Dec 4, 20251 min read
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