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I realized recently that there was a pattern with some objects I was keeping. I have been collecting mugs from placed I’ve worked at. Like a momento, so I’d never forget where I’ve been. And then the cards…birthday, Christmas, sympathy, thank you. I’ve been keeping a trove of them. Why? So I wouldn’t lose that memory? But the reality is obvious: these things are a connection to the past, possibly a "clinging" to the past. If the mugs are hidden away at the back of a cupboard,

Marketing is a still like a relay race When I started my career writing radio commercials, the marketing world felt much more compartmentalized. Roles were narrow, specialized, and clear. Today, a marketing professional is expected to be a Swiss Army knife, balancing everything from data analytics to creative execution. Throughout my journey - from the fast-paced beauty industry and the rugged demands of the hardware world to the structured world of academia, I’ve watched the